Missy Schaaphok

Director of Global Food Innovation, Sustainability, and Regulatory, Taco Bell| Irvine, CA

Missy Schaaphok, Taco Bell’s Director of Global Food Innovation, Sustainability, and Regulatory, merges her passion for food and nutrition with a strong commitment to sustainability. As the brand’s first dietitian, she launched the original Power Menu and pioneered the QSR industry’s first certified vegetarian menu. She plays a key role in shaping Taco Bell’s food and packaging strategy, driving innovation while reducing environmental impact. Leading global initiatives, she champions sustainable packaging, waste diversion, and international product development, balancing core brand standards with local market needs. Her efforts earned her recognition as an American Food Hero by EatingWell Magazine, highlighting her dedication to responsible food innovation. Missy continues to push boundaries, ensuring Taco Bell remains a leader in craveability and sustainability. (Irvine, CA)